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French Press Labs

Google Ads management

Ads

Google Ads that reach people ready to call.

What it is

Updated

Google Ads management means building and running your search campaigns so they reach people who are ready to call. We set up tracking for calls, forms, and bookings first, organize campaigns by service and area, write plain ad copy, send each ad to a matching page, and pace the budget through the month.

What it costs
From $2,500 / mo + ad spend. Flat monthly management fee. Ad spend is separate and paid directly to Google or Meta, and we never charge a percentage of spend. Retainers start with a minimum term of 3 to 12 months, depending on scope.
All pricing
How long it takes
Setup comes first: tracking, campaign structure, and matching pages. Then campaigns run month to month with weekly optimization and a plain monthly report.
Who it is for
Businesses ready to pay for calls on the searches that matter most.
What you get
  • A tracking audit and fix for calls, forms, and bookings
  • Campaigns organized by service and area
  • Plain ad copy, tested over time
  • A landing page that matches each campaign
  • Wasted searches blocked and the budget paced through the month
  • Weekly optimization and a plain monthly report
  • The ad account in your name, with the same view we see

Representative interface
A representative search ad for a fictional pest control company with three headlines and a description, next to a monthly budget bar paced through the month.

Ads

Ads that say what you do.

Ads that say what you do. Concept.
Concept design

Dashboard

One view of spend and calls.

One view of spend and calls. Concept.
Concept design

Landing pages

A page that matches each ad.

Concept design for a fictional HVAC business, Tidewell Heating & Air: home pageConcept

Pipeline

Leads followed from click to job.

Leads followed from click to job. Concept.
Concept design

  1. 01

    Tracking that fires

    Calls, forms, and bookings tracked properly before we spend, so every decision rests on real data.

  2. 02

    A clear structure

    Campaigns organized by service and area, with keywords that match how your customers actually search.

  3. 03

    Ad copy that says it plainly

    Headlines and descriptions that state what you do, where, and why to call, tested over time.

  4. 04

    Pages that match the ad

    Each campaign points to a page that matches the ad, so visitors find what they clicked for.

  5. 05

    A budget watched closely

    Spend paced through the month, wasted searches blocked, and campaigns paused when they stop paying off.

  6. 06

    Your account, your data

    The ad account is yours. You see what we see, in a plain report every month.

Pricing

Fixed scope and price before work starts.

Is there a minimum ad budget?

We look at your market and goals first. If a budget is too small to learn anything useful, we tell you before you spend it.

What does Google Ads management cost?

From $2,500 / mo + ad spend. Flat monthly management fee. Ad spend is separate and paid directly to Google or Meta, and we never charge a percentage of spend. Retainers start with a minimum term of 3 to 12 months, depending on scope.

Who owns the ad account?

You do. We work inside your accounts, not ours, and you keep everything if we part ways.

Do you charge a percentage of spend?

No. We charge a flat management fee, so we have no reason to push your spend up.

Do you run Facebook and Instagram ads too?

When they fit the business, yes. For most local service businesses we start with Google search, where people are already looking.

Do you set up call and form tracking?

Yes, before we spend anything. Calls, forms, and bookings are tracked properly, so every decision rests on real data instead of clicks.

Do you build the landing pages?

Yes. Each campaign points to a page that matches the ad, so visitors find what they clicked for.

How fast will ads bring in calls?

Ads can start showing as soon as campaigns launch. Whether they bring calls at a cost that works depends on your market, budget, and offer, which is why we track every call and pause what stops paying off.