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French Press Labs

Websites and marketing for retail and DTC brands

Retail and DTC

A store built for your product.

All industries

Websites and marketing for retail and DTC brands

Updated

Independent brands win on product and story, but shoppers still need to find you and trust you enough to buy. They search by category, ask AI assistants for recommendations, and compare sizing, shipping, and returns before checkout. We build stores shaped around your product, set up email and text flows before launch, structure product details so search and AI shopping answers can read them, and run Google and Meta ads with product feeds and real tracking.

What your customers ask

  • independent streetwear brand online
  • small batch clothing brand made in los angeles
  • best heavyweight hoodie brand

People type these into Google and ask them of AI assistants. Each one deserves a clear page and a clear answer.

Assistants now name local businesses in their answers. How AI search optimization works.

Representative interface
AI assistants answer from what they can read about you.

Representative interface. Business name is fictional.

  1. 01

    A store shaped around your product

    A Shopify build designed for your category, so products are easy to browse, compare, and buy on a phone.

  2. 02

    Named in AI shopping answers

    Product details, sizing, and policies structured clearly, so assistants can recommend your brand when shoppers ask.

  3. 03

    Flows that run from day one

    Welcome, abandoned cart, and post-purchase emails and texts, set up, tested, and running before launch week.

  4. 04

    Ads with structure

    Product feeds, conversion tracking, and clear Meta and Google campaigns instead of boosted posts and guesswork.

Services

Typical scope

  • Launch: a websiteA Shopify store designed around your category, with email and text flows set up and tested before launch.
  • Grow: search, AI search, and adsMonthly SEO for collections and products, AI search for shopping answers, and Meta and Google ads with product feeds.

When someone nearby searches “streetwear boutique near me”, your name should be one they see.

Representative interface
A representative local search for "streetwear boutique near me" in Long Beach, CA, where Harbor Goods moves to the top of the local results.

Business names are fictional.

Search

Pages that show up nearby.

Concept: search for retail and DTC
Concept design

Ads

Ads on the searches that pay.

Concept: ads for retail and DTC
Concept design

Google profile

A profile that gets the tap.

Concept: google profile for retail and DTC
Concept design

  1. 01

    Stock themes fit every store but yours

    A theme shaped around your category and brand makes products easier to browse and buy.

  2. 02

    Email and text flows never set up

    Welcome, abandoned cart, and post-purchase messages should run from day one.

  3. 03

    Ads without structure

    Boosted posts are not a plan. Product feeds, conversion tracking, and clear campaigns are.

  4. 04

    Search left on the table

    Collection and product pages can rank for real shopping searches. Most small brands skip it.

Shopify, WooCommerce, or custom?

Shopify for most retail. It ships faster and is simpler to run. Custom only when the brand truly needs it.

Do you set up Klaviyo or Attentive?

Yes. Email and text flows, segments, and templates.

Can you run Meta and Google ads together?

Yes. Product feeds, conversion tracking, and campaigns across both.

Can you move our store from another platform to Shopify?

Yes. We move products, customers, and content, and set up redirects so existing search traffic still finds you.

Can you help us show up for product searches, not just our brand name?

Yes. Collection and product pages written around how shoppers search a category, with structured product data search engines can read.

Do you work with stores that also have a physical shop?

Yes. The site and Google profile show where to find you in person, with hours and pickup details kept consistent.

Tell us about your business. We reply within one business day.