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French Press Labs

Websites and marketing for HVAC contractors

HVAC

Ready for every heat wave.

All industries

Websites and marketing for HVAC contractors

Updated

HVAC buyers come in two kinds. One has a broken AC on a hot night and wants someone today. The other is pricing a new system and comparing companies over a few weeks. We build HVAC sites that serve both, with separate repair and replacement paths, financing and maintenance plans in plain view, clear facts for Google and AI assistants, ads with call tracking, and an agent for peak season.

What your customers ask

  • AC repair near me
  • HVAC install quote near me
  • heating not working near me
  • commercial refrigeration repair near me
  • heat pump installation near me

People type these into Google and ask them of AI assistants. Each one deserves a clear page and a clear answer.

Assistants now name local businesses in their answers. How AI search optimization works.

Representative interface
AI assistants answer from what they can read about you.

Representative interface. Business name is fictional.

  1. 01

    Repair and replace, kept apart

    Separate pages and paths for a broken AC tonight and a new system next month, because they buy differently.

  2. 02

    Named in AI answers

    Brands serviced, areas covered, and same-day availability published clearly, so assistants recommend you for the right job.

  3. 03

    Peak season, fully covered

    An AI agent books tune-ups and takes repair calls when the office is buried during the first heat wave.

  4. 04

    Ads with call tracking

    Repair and install campaigns run separately, and every call is tied back to the search that produced it.

Services

Typical scope

  • Launch: a websiteA site with separate repair and replacement paths, financing, and maintenance plan pages that customers can act on from a phone.
  • Grow: search, AI search, and adsMonthly SEO and AI search, plus separate repair and install ad campaigns with every call tied to its search.
  • Operate: AI agents and systemsAn agent that books tune-ups and takes repair calls when the office is buried during the first heat wave.

When someone nearby searches “AC repair near me”, your name should be one they see.

Representative interface
A representative local search for "AC repair near me" in Long Beach, CA, where Northwind Air moves to the top of the local results.

Business names are fictional.

AI agent

Every call answered, day or night.

Concept: ai agent for HVAC
Concept design

Google profile

A profile that gets the tap.

Concept: google profile for HVAC
Concept design

  1. 01

    Tune-up season floods the phones

    Spring and fall bookings pile up fast. Online booking and an AI agent take the load off the office.

  2. 02

    Replacement leads drift away

    A new system is a big decision. Real photos, clear financing, and quick follow-up keep you in the running.

  3. 03

    One ad campaign for every search

    "AC repair" and "new AC install" are different buyers. Separate campaigns send each one to the right page.

  4. 04

    Commercial work needs its own pages

    Refrigeration and commercial service buyers want different proof. They get their own path on the site.

Can you add a financing calculator?

Yes. A simple monthly payment estimate linked to the financing provider you use.

Can you track which ads make the phone ring?

Yes. Call tracking ties each call to the campaign and search that produced it.

Can customers sign up for maintenance plans online?

Yes. A plan page with recurring billing through your payment processor.

Can you list the equipment brands we install and service?

Yes. Brands, system types, and the work you do on each go on the site in plain text, so customers and AI assistants can match you to the job.

How do you keep repair and replacement leads apart?

Separate pages, forms, and ad campaigns. A no-cooling call goes to dispatch, and a replacement inquiry goes to whoever does estimates.

Do you work with residential and commercial HVAC?

Yes. Commercial service and refrigeration get their own pages and request path, since those buyers want different proof.

Tell us about your business. We reply within one business day.